POST GRADUATE DIPLOMA IN INTEGRATED MARKETING COMMUNICATION

Why to do the course?

Specialized Knowledge: The PGD-IMC course offers in-depth and specialized knowledge in the field of marketing communication. It covers a wide range of topics related to marketing, advertising, public relations, branding, and digital marketing. This comprehensive understanding prepares you for a successful career in the marketing industry.

Career Advancement: The course enhances your skills and qualifications, making you a more attractive candidate to potential employers. It can open up new and exciting career opportunities and fast-track your progress in the marketing and communication sector.

Adapting to Digital Age: The world of marketing has evolved significantly with the advent of digital technologies. The PGD-IMC course equips you with the latest digital marketing strategies and tools, ensuring you stay relevant in the modern marketing landscape.

Integrated Approach: Integrated Marketing Communication emphasizes the importance of a unified and consistent brand message across various marketing channels. By understanding how to integrate different communication channels effectively, you can create more impactful and successful marketing campaigns.

Versatility: The knowledge gained from the course is versatile and applicable to various industries and business sectors. As marketing is an essential aspect of almost every organization, your skills will be in demand across different domains.

Creativity and Innovation: Marketing communication involves creativity and innovation. The course allows you to explore innovative approaches to advertising, branding, and promotion, helping you stand out in a competitive market.

Networking Opportunities: During the course, you have the chance to interact with industry professionals, guest speakers, and fellow students. This networking can be valuable for building connections that may lead to internships, job offers, or business partnerships.

Real-World Experience: Many PGD-IMC courses include practical components, such as internships or industry projects, where you can gain real-world experience. This exposure helps you apply theoretical knowledge to practical scenarios, improving your problem-solving and decision-making skills.

Entrepreneurial Pursuits: If you aspire to start your own business or work as a freelance marketing consultant, the PGD-IMC course equips you with the necessary marketing knowledge to establish and promote your venture effectively.

Personal Development: Apart from professional benefits, the course can also contribute to your personal growth. It can boost your confidence, communication skills, and ability to work in diverse teams.

Eligibility Criteria Required for the Course Diploma POST GRADUATE DIPLOMA IN INTEGRATED MARKETING COMMUNICATION Course:

Educational Qualifications: Applicants are generally required to have completed a Bachelor's degree from a recognized university or institution. The degree may be in any discipline, but having a background in marketing, communication, business, or related fields could be advantageous.

Minimum Marks: Some institutions may have a minimum percentage or CGPA requirement in the qualifying Bachelor's degree. For example, they may require applicants to have obtained at least 50% or more in their undergraduate studies.

Work Experience: While work experience is not always mandatory, some institutions may prefer or give preference to candidates with prior relevant work experience in marketing, advertising, public relations, or related fields. This is especially true for executive or part-time PGD-IMC courses aimed at working professionals.

Entrance Exam or Interview: Some institutes might conduct an entrance examination or an interview as part of the selection process. The entrance exam may assess the candidate's aptitude, language skills, and basic knowledge of marketing concepts.

Language Proficiency: Since the course involves communication and marketing skills, proficiency in the language of instruction (usually English) is essential. Some institutions may require applicants to demonstrate their language proficiency through standardized language tests like IELTS or TOEFL, especially for international students.

Letters of Recommendation: Some institutions may ask for letters of recommendation from academic or professional referees to assess the applicant's suitability for the program.

Statement of Purpose (SOP): An SOP is a crucial part of the application process for many institutes. It is a written statement where applicants describe their career goals, reasons for applying to the course, and how the program aligns with their aspirations.

Highlights of the Diploma POST GRADUATE DIPLOMA IN INTEGRATED MARKETING COMMUNICATION Course:

Top Colleges for the course, Diploma POST GRADUATE DIPLOMA IN INTEGRATED MARKETING COMMUNICATION Course:

·       Mudra Institute of Communications, Ahmedabad (MICA) - Ahmedabad, Gujarat

·       Symbiosis Institute of Media and Communication (SIMC) - Pune, Maharashtra

·       Xavier Institute of Communications (XIC) - Mumbai, Maharashtra

·       Indian Institute of Mass Communication (IIMC) - New Delhi

·       National Institute of Advertising (NIA) - Delhi

·       Amity School of Communication - Noida, Uttar Pradesh

·       Welingkar Institute of Management Development and Research - Mumbai, Maharashtra

·       Symbiosis School of Media and Communication (SSMC) - Bengaluru, Karnataka

·       Christ University Institute of Management (CUIM) - Bengaluru, Karnataka

·       Delhi School of Communication (DSC) - Delhi

Admission Process for the Diploma POST GRADUATE DIPLOMA IN INTEGRATED MARKETING COMMUNICATION course:

Check Eligibility: Ensure that you meet the eligibility criteria set by the college or university offering the PGD-IMC course. This typically includes having a relevant bachelor's degree from a recognized institution.

Research Institutes: Identify the colleges or universities that offer the PGD-IMC course. Consider factors such as course curriculum, faculty, placement opportunities, and reputation before making your choices.

Obtain Application Form: Obtain the application form for the PGD-IMC course either online from the institution's official website or in person from their admissions office.

Fill Out Application Form: Complete the application form with accurate and necessary details. Some institutions may require you to provide additional documents such as transcripts, certificates, a statement of purpose (SOP), letters of recommendation, and language proficiency test scores (if applicable).

Entrance Exam (if applicable): Some colleges may conduct an entrance examination to assess the candidate's aptitude, language skills, and basic marketing knowledge. Prepare for the exam according to the syllabus provided by the institution.

Interview (if applicable): Certain institutes may conduct interviews as part of the selection process. Be prepared to answer questions about your background, interests, and reasons for pursuing the PGD-IMC course.

Submit Application: Submit the completed application form along with all the required documents and application fee within the specified deadline.

Selection Process: The institution will evaluate all the applications based on various factors such as academic performance, entrance exam scores (if applicable), interview performance, and overall suitability for the course.

Merit List and Offer of Admission: After evaluating the applications, the college will prepare a merit list of selected candidates. If you are selected, you will receive an offer of admission.

Acceptance and Fee Payment: If you receive an admission offer, you will need to confirm your acceptance by paying the required admission fees within the given time frame.

Commencement of Course: Once the admission process is complete, the PGD-IMC course will commence on the scheduled date. Be sure to attend orientation and other initial sessions as required.

Syllabus to be Study in the duration of the course Diploma POST GRADUATE DIPLOMA IN INTEGRATED MARKETING COMMUNICATION Course:

·       Marketing Fundamentals

·       Advertising and Branding

·       Digital Marketing

·       Public Relations and Corporate Communication

·       Integrated Marketing Communication

·       Consumer Insights and Market Segmentation

·       Marketing Analytics

·       Sales and Distribution Management

·       International Marketing and Global Communication

·       Legal and Ethical Issues in Marketing

·       Project Management and Client Servicing

·       Industry Practices and Case Studies

·       Practical Projects and Internship (where applicable)

 Frequently Asked Questions:

Q: What is the duration of the Post Graduate Diploma in Integrated Marketing Communication (PGD-IMC) course?

A: The duration of the PGD-IMC course is typically one year, divided into two or three semesters, depending on the institution and its curriculum.

Q: What are the eligibility criteria for the PGD-IMC course?

A: The eligibility criteria for the PGD-IMC course usually include having a Bachelor's degree from a recognized university or institution. The degree can be in any discipline, and some institutions may also require a minimum percentage or CGPA in the qualifying degree.

Q: What subjects are covered in the PGD-IMC course?

A: The PGD-IMC course covers a wide range of subjects related to marketing and communication, including Marketing Fundamentals, Advertising and Branding, Digital Marketing, Public Relations, Integrated Marketing Communication, Consumer Insights, Marketing Analytics, Sales and Distribution Management, and more.

Q: Is work experience required for admission to the PGD-IMC course?

A: Work experience is not always mandatory for admission to the PGD-IMC course. However, some institutions may prefer or give preference to candidates with prior relevant work experience in marketing, advertising, public relations, or related fields.

Q: Are there any entrance exams for the PGD-IMC course?

A: Some colleges may conduct entrance exams to assess the aptitude and knowledge of candidates applying for the PGD-IMC course. However, not all institutions may have an entrance exam requirement.

Q: How is the admission process for the PGD-IMC course conducted?

A: The admission process typically involves filling out the application form, submitting necessary documents, appearing for entrance exams or interviews (if applicable), and meeting the eligibility criteria. The selection is based on various factors such as academic performance, entrance exam scores (if applicable), interview performance, and overall suitability for the course.

Q: What are the career prospects after completing the PGD-IMC course?

A: Graduates of the PGD-IMC course can pursue various career paths in the marketing and communication industry. Job roles may include Marketing Manager, Advertising Executive, Brand Manager, Digital Marketing Specialist, Public Relations Officer, Media Planner, and more.

Q: Does the course include practical training?

A: Many PGD-IMC courses include practical training and industry exposure. Students might have opportunities to work on real-life marketing projects, intern with marketing agencies, or collaborate with companies to gain hands-on experience.

Q: Can I pursue the PGD-IMC course if I come from a non-marketing background?

A: Yes, the PGD-IMC course is open to candidates from various academic backgrounds. While having a marketing-related background may be beneficial, it is not always a strict requirement for admission.

Q: What are the benefits of studying Integrated Marketing Communication?

A: Integrated Marketing Communication emphasizes creating a unified and consistent brand message across various marketing channels. By integrating efforts across traditional advertising, digital marketing, public relations, and other communication platforms, organizations can achieve better synergy and reach their target audience more effectively.