Post Graduate Diploma in Advertisement & Public Relation

Post Graduate Diploma in Advertisement & Public Relation
1015 People Viewed 0 Universities Providing this course in India

Approvals
Duration 1 year
Eligibility Educational Qualification: Applicants should have completed a bachelor's degree in any discipline from a recognized university.
Fee (Per Year) 20k*

About Course

Post Graduate Diploma in Advertisement & Public Relation About:

A Post Graduate Diploma in Advertising and Public Relations (PGDAPR) is a program that provides students with a comprehensive understanding of the fields of advertising and public relations. It is designed to equip students with the skills and knowledge necessary to succeed in the highly competitive and fast-paced world of marketing communications.

The program typically covers a wide range of topics, including advertising strategy and creative development, media planning and buying, digital marketing, public relations strategy and tactics, crisis communication, and event management. Students will also learn about consumer behavior, market research, and brand management.

The PGDAPR is typically a one-year program that is open to graduates from any discipline. The program is highly practical, with a focus on hands-on learning and real-world applications. Students will have the opportunity to work on live projects and campaigns, and may also have the chance to intern with leading advertising and public relations agencies.

Upon completion of the program, graduates will be well-equipped to pursue careers in advertising and public relations agencies, as well as in corporate communication departments and non-profit organizations. They may work in roles such as advertising account executive, media planner, public relations specialist, event manager, and digital marketer.

 

Post Graduate Diploma in Advertisement & Public Relation

Post Graduate Diploma in Advertisement & Public Relation

DURATION 1 year
APPROVALS
FEES 20k
ELIGIBILITY Educational Qualification: Applicants should have completed a bachelor's degree in any discipline from a recognized university.

Post Graduate Diploma in Advertisement & Public Relation Eligibility:

The eligibility criteria for a Post Graduate Diploma in Advertising and Public Relations (PGDAPR) may vary depending on the institution offering the program. However, the typical eligibility criteria for the program are as follows:

  1. Educational Qualification: Applicants should have completed a bachelor's degree in any discipline from a recognized university.

  2. Minimum Marks: Applicants should have secured a minimum of 50% marks or an equivalent CGPA in their undergraduate degree.

  3. Entrance Exam: Some institutions may require applicants to clear an entrance exam, such as CAT, MAT, or XAT, as a part of the admission process.

  4. Work Experience: Work experience may or may not be mandatory for admission to the program. However, candidates with prior work experience in advertising, public relations, or related fields may have an added advantage.

  5. Language Proficiency: Candidates should have good proficiency in English language as it is the medium of instruction in most institutions offering this program.

It is important to note that the eligibility criteria may vary from institution to institution, and candidates are advised to check the specific requirements of the institutions they wish to apply to.

Post Graduate Diploma in Advertisement & Public Relation Why to do?

There are several reasons why one may choose to pursue a Post Graduate Diploma in Advertising and Public Relations (PGDAPR). Here are some of the key reasons:

  1. Specialized Knowledge: A PGDAPR provides students with specialized knowledge and skills in the fields of advertising and public relations. This can be particularly beneficial for those who are looking to pursue careers in these fields, as it equips them with the expertise and understanding required to succeed.

  2. Career Opportunities: The program opens up a range of career opportunities in advertising and public relations, both in India and abroad. Graduates can work in roles such as advertising account executive, media planner, public relations specialist, event manager, and digital marketer, among others.

  3. Hands-on Learning: PGDAPR programs typically have a strong practical focus, providing students with hands-on learning opportunities through projects, internships, and live campaigns. This helps students develop the skills and confidence required to succeed in the industry.

  4. Networking Opportunities: The program provides students with opportunities to network with professionals in the industry, including through guest lectures, industry events, and internships. This can be invaluable for building relationships and securing job opportunities.

  5. Personal Growth: The program can also help students develop a range of personal and professional skills, including communication, leadership, teamwork, and problem-solving. These skills are transferable to a range of other industries and can help graduates succeed in their careers.

In summary, a PGDAPR can be a great choice for those looking to build a career in advertising and public relations, as it provides specialized knowledge, career opportunities, hands-on learning, networking opportunities, and personal growth.

Post Graduate Diploma in Advertisement & Public Relation Highlights:

Here are some of the highlights of a Post Graduate Diploma in Advertising and Public Relations (PGDAPR) program, presented in tabular format:

Program Name

Post Graduate Diploma in Advertising and Public Relations

Duration

1 year (full-time)

Eligibility

Bachelor's degree in any discipline with a minimum of 50% marks or an equivalent CGPA

Admission Process

Entrance exam (may vary by institution) followed by a personal interview

Curriculum

Advertising strategy and creative development, media planning and buying, digital marketing, public relations strategy and tactics, crisis communication, event management, consumer behavior, market research, and brand management

Learning Methodology

Classroom lectures, case studies, live projects, internships, guest lectures, industry events

Career Opportunities

Advertising account executive, media planner, public relations specialist, event manager, digital marketer, and other related roles

Top Recruiting Industries

Advertising and marketing agencies, public relations firms, corporate communication departments, non-profit organizations

Average Starting Salary

INR 4-8 lakhs per annum (may vary by role, industry, and institution)

Top Institutions Offering the Program

Indian Institute of Mass Communication (IIMC), Mudra Institute of Communications (MICA), Xavier Institute of Communications (XIC), Symbiosis Institute of Media and Communication (SIMC), Amity School of Communication, and many others.

Note: The above information is indicative and may vary based on the specific program and institution.

Post Graduate Diploma in Advertisement & Public Relation Top colleges for the course:

There are several top colleges and institutions that offer a Post Graduate Diploma in Advertising and Public Relations (PGDAPR) program in India. Here are some of the best colleges for the course:

  1. Indian Institute of Mass Communication (IIMC), New Delhi

  2. Mudra Institute of Communications (MICA), Ahmedabad

  3. Xavier Institute of Communications (XIC), Mumbai

  4. Symbiosis Institute of Media and Communication (SIMC), Pune

  5. Amity School of Communication, Noida

  6. Welingkar Institute of Management Development and Research, Mumbai

  7. Institute of Management Technology (IMT), Ghaziabad

  8. Christ University, Bengaluru

  9. Department of Communication and Journalism, University of Mumbai

  10. KJ Somaiya Institute of Management, Mumbai

These institutions are well-known for their faculty, infrastructure, and industry connections, and offer a comprehensive and practical PGDAPR program. However, it is important to note that the selection of an institution should be based on individual preferences and requirements, and students are advised to thoroughly research the institutions before making a decision.

Post Graduate Diploma in Advertisement & Public Relation Admission Process 2023:

The admission process for a Post Graduate Diploma in Advertising and Public Relations (PGDAPR) program may vary depending on the institution offering the course. However, here are some general steps that students may need to follow for admission to a PGDAPR program in 2023:

  1. Check eligibility criteria: Students must ensure that they meet the eligibility criteria for the program, which typically include a bachelor's degree in any discipline with a minimum of 50% marks or an equivalent CGPA.

  2. Apply for the entrance exam: Many institutions require students to take an entrance exam to be considered for admission. Students must check the specific exam and application dates for each institution and apply accordingly.

  3. Prepare for the entrance exam: Students must prepare well for the entrance exam, which may include sections on quantitative aptitude, verbal ability, general awareness, and analytical reasoning.

  4. Appear for the entrance exam: Students must appear for the entrance exam on the designated date and time. The exam may be conducted online or offline, and the duration and format may vary depending on the institution.

  5. Attend the personal interview: Students who qualify for the entrance exam may be called for a personal interview or group discussion, which may assess their communication skills, problem-solving abilities, and industry knowledge.

  6. Submit required documents: Students must submit all the required documents, including their educational certificates, mark sheets, and other relevant documents as specified by the institution.

  7. Pay the admission fee: Once the admission offer is made, students must pay the admission fee to secure their seat in the program.

It is important to note that the admission process may differ based on the specific institution and the program, and students are advised to check the official websites of the institutions for more detailed information.

Post Graduate Diploma in Advertisement & Public Relation Syllabus:

The syllabus for a Post Graduate Diploma in Advertising and Public Relations (PGDAPR) program may vary slightly depending on the institution offering the course. However, here are some of the common topics and subjects that are covered in a PGDAPR program:

  1. Advertising Strategy and Creative Development

  2. Media Planning and Buying

  3. Digital Marketing

  4. Public Relations Strategy and Tactics

  5. Crisis Communication

  6. Event Management

  7. Consumer Behavior

  8. Market Research

  9. Brand Management

  10. Integrated Marketing Communications

  11. Media Ethics and Regulations

  12. Advertising and Public Relations Campaigns

  13. Visual Communication Design

  14. Copywriting

  15. Marketing Management

  16. Financial Management

  17. Leadership and Organizational Behavior

In addition to the theoretical topics, most PGDAPR programs also include practical components such as live projects, internships, guest lectures, and industry events to give students hands-on experience in the field. The syllabus is designed to provide students with a comprehensive understanding of the advertising and public relations industry and equip them with the skills necessary to succeed in their careers.

Post Graduate Diploma in Advertisement & Public Relation FAQ:

Here are some frequently asked questions (FAQs) about Post Graduate Diploma in Advertising and Public Relations (PGDAPR) program:

Q: What is the duration of a PGDAPR program?

A: The duration of a PGDAPR program is usually 1-2 years.

Q: What is the eligibility criteria for a PGDAPR program?

A: The eligibility criteria for a PGDAPR program is usually a bachelor's degree in any discipline with a minimum of 50% marks or an equivalent CGPA.

Q: What is the career scope after completing a PGDAPR program?

A: After completing a PGDAPR program, students can pursue careers in advertising agencies, public relations firms, media houses, marketing departments of companies, event management companies, and more.

Q: Is work experience necessary for admission to a PGDAPR program?

A: Work experience is not always necessary for admission to a PGDAPR program, but it may be preferred by some institutions.

Q: What is the average salary after completing a PGDAPR program?

A: The average salary after completing a PGDAPR program can vary depending on the job profile and the organization. However, students can expect a starting salary of around INR 3-4 lakhs per annum.

Q: Can I pursue a PGDAPR program through distance education?

A: Some institutions may offer PGDAPR programs through distance education or online mode. However, it is important to ensure that the program is recognized by the relevant authorities and offers adequate practical training.

Q: Is it necessary to take an entrance exam for admission to a PGDAPR program?

A: Many institutions require students to take an entrance exam for admission to a PGDAPR program. However, the specific entrance exam and its weightage may vary depending on the institution.

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