DOCTOR OF PHILOSOPHY IN MARKETING MANAGEMENT AND OPERATIONS MANAGEMENT

Ph.D. (MARKETING MANAGEMENT AND OPERATIONS MANAGEMENT) Courses, highlights, Eligibility and Criteria, How to apply, Admissions, Syllabus, Career, Jobs and salary, frequently asked Questions.

 Why do the course? Ph.D. in MARKETING MANAGEMENT AND OPERATIONS MANAGEMENT

A Ph.D. in Marketing Management and Operations Management is a highly specialized degree that is designed to prepare students for careers in academia or high-level research positions. Here are some reasons why someone might pursue this course:

Pursue an Academic Career: Many students who pursue a Ph.D. in Marketing Management and Operations Management do so because they want to teach at the college or university level. This degree provides a strong foundation in both marketing and operations management, which can be applied to a variety of fields.

Gain Specialized Knowledge: This course provides students with the opportunity to gain specialized knowledge in the areas of marketing and operations management. Students will be exposed to the latest research and trends in these fields, which will prepare them to make valuable contributions to the industry.

Enhance Career Opportunities: A Ph.D. in Marketing Management and Operations Management can enhance career opportunities in a variety of fields, including marketing, operations, logistics, and supply chain management. Graduates can pursue careers in both the private and public sectors, as well as in academia.

Develop Analytical and Research Skills: This course emphasizes the development of analytical and research skills, which are highly valued by employers in many industries. Graduates will be able to apply these skills to a variety of business problems and make data-driven decisions.

Make a Contribution to the Field: A Ph.D. in Marketing Management and Operations Management provides students with the opportunity to conduct original research that can contribute to the advancement of the field. Graduates can make valuable contributions to both academia and industry by publishing research findings and sharing their knowledge and expertise with others.

Eligibility Criteria Required for the Course Ph.D. in MARKETING MANAGEMENT AND OPERATIONS MANAGEMENT:

The eligibility criteria for Ph.D. in Marketing Management and Operations Management are as follows:

Candidates must have a Master's degree in Business Administration (MBA) or related fields like Marketing, Operations Management, Supply Chain Management, etc. from a recognized university or institution.

Candidates must have secured a minimum of 55% to 60% marks or a cumulative grade point average (CGPA) of 6.0 on a 10-point scale or an equivalent grade in the Master's degree program.

Some universities may also require candidates to have qualified for national-level entrance exams like UGC NET, CSIR NET, GATE, etc.

Candidates must have strong communication, analytical, and research skills.

Some universities may also consider the work experience of the candidates in relevant fields while shortlisting for the Ph.D. program.

Highlights of the Ph.D. in MARKETING MANAGEMENT AND OPERATIONS MANAGEMENT Course:

Top Colleges for the course, Ph.D. in MARKETING MANAGEMENT AND OPERATIONS MANAGEMENT course:

Some top colleges for Ph.D. in Marketing Management and Operations Management in India are:

·       Indian Institute of Management (IIM), Ahmedabad

·       Indian Institute of Management (IIM), Bangalore

·       Indian Institute of Management (IIM), Calcutta

·       Indian Institute of Management (IIM), Lucknow

·       Indian Institute of Management (IIM), Kozhikode

·       Indian Institute of Technology (IIT), Bombay

·       Indian Institute of Technology (IIT), Delhi

·       Indian Institute of Technology (IIT), Kharagpur

·       Indian Institute of Technology (IIT), Madras

·       Indian Institute of Technology (IIT), Roorkee

Admission Process for the Ph.D. in MARKETING MANAGEMENT AND OPERATIONS MANAGEMENT course:       

The admission process for the Ph.D. in Marketing Management and Operations Management may vary from one institute to another. However, here are the general steps involved in the admission process:

Research and Shortlisting: The first step is to research and shortlist the colleges/universities offering the Ph.D. program in Marketing Management and Operations Management.

Check Eligibility Criteria: Once you have shortlisted the colleges, check their eligibility criteria to ensure that you meet all the requirements.

Entrance Exam: Most institutes conduct an entrance exam to select candidates for the Ph.D. program. You will need to appear for the entrance exam and score well to be considered for the program.

Interview: Shortlisted candidates will be called for an interview round. The interview round helps the institute to understand the candidate's research interests, academic background, and overall potential for the program.

Selection: The final selection is based on the candidate's performance in the entrance exam, interview, and overall academic record.

Admission Formalities: Once you are selected, you will be required to complete the admission formalities, pay the fees, and submit the necessary documents.

It is advisable to check the specific admission process of the institute you are interested in, as some may have additional requirements or steps involved.

Syllabus to be Study in the duration of the course Ph.D. in MARKETING MANAGEMENT AND OPERATIONS MANAGEMENT Course:

The syllabus for Ph.D. in Marketing Management and Operations Management may vary slightly depending on the university or institution offering the course. However, the following are some of the common topics covered during the course:

·       Research methodology and quantitative techniques in management

·       Marketing management theories and practices

·       Consumer behavior and market analysis

·       Product management and new product development

·       Brand management and advertising

·       Sales and distribution management

·       Supply chain management and logistics

·       Operations management and productivity enhancement

·       Quality management and six sigma

·       Innovation management and entrepreneurship

·       Information technology and e-commerce

·       Corporate social responsibility and ethics in business

·       Strategic management and international business

Students pursuing a Ph.D. in Marketing Management and Operations Management are required to do extensive research work, develop research proposals, and submit a thesis based on their research work. They will also have to attend seminars, workshops, and conferences and present their research papers.

Frequently Asked Questions:

Q: What is the scope of a Ph.D. in Marketing Management and Operations Management?

A: A Ph.D. in Marketing Management and Operations Management opens up a wide range of career opportunities in various sectors, including marketing research, brand management, supply chain management, product development, and customer service management.

Q: What is the duration of the Ph.D. program in Marketing Management and Operations Management?

A: The duration of the Ph.D. program in Marketing Management and Operations Management varies from university to university. However, it usually takes between 3 to 5 years to complete the program.

Q: Is work experience mandatory for admission to the Ph.D. program in Marketing Management and Operations Management?

A: Work experience is not mandatory for admission to the Ph.D. program in Marketing Management and Operations Management. However, some universities may give preference to candidates with relevant work experience.

Q: What are the essential skills required for pursuing a Ph.D. in Marketing Management and Operations Management?

A: The essential skills required for pursuing a Ph.D. in Marketing Management and Operations Management include analytical skills, critical thinking skills, problem-solving skills, and research skills. Additionally, good communication skills, creativity, and leadership skills are also desirable.

Q: Can I pursue a Ph.D. in Marketing Management and Operations Management through distance learning mode?

A: Yes, some universities offer a Ph.D. in Marketing Management and Operations Management through distance learning mode. However, it is advisable to check the credibility of the university and the program before enrolling in a distance learning program.