Doctorate in Marketing Management

About Course

Ph.D. (Marketing Management) Courses, Eligibility, Admissions, Syllabus, Career Options, Frequently asked Questions.

Overview and About the Course:

PhD Advertising, which stands for Doctorate of Philosophy in Marketing, is a three to five-year degree that focuses on the analysis and research of market structure, market development, and market exploration. Brand manager, deputy manager, e-marketing manager, internet marketing manager, market research analyst, marketing communications leader, marketing executive, marketing executive, and marketing manager are among the PhD marketing professions available after graduation.

A doctoral course in sales and marketing management. The practise of promoting and selling goods and services is known as marketing. The focus of a Ph.D. in marketing is on the development of sophisticated, cutting-edge research techniques that contribute to the advancement of new information in a specific branch of marketing. Learn about consumer behaviour, which is mostly based on psychology, and quantitative modelling, which is generally based on economic and statistical theories, from Ph.D. in Marketing candidates. Students who enrol in the marketing doctorate programme will become engaged members of the academic community. 

•    Students will learn statistical methods such data reduction, categorization, and hypothesis testing as well as computer-based multivariate statistical analysis methods.

•    The goal of this programme is to help students become engaged members of the academic community.

•    The subject of behavioural marketing is covered in this course. Students will gain knowledge of various tools for data collection in this course, enabling them to solve statistical issues that emerge while analysing consumer behaviour.

•    Microeconomics, consumer behaviour, and data analysis are some of the typical courses that students might enrol in for their PhD marketing courses.

The candidate's performance on the admission exam will determine whether or not they are admitted to the programme. The college or university will next conduct a round of personal interviews. Students must have a Master's degree in a relevant field from an accredited university in order to apply for this course.

The typical annual tuition for students pursuing a PhD in marketing at Indian schools ranges from INR 40,000 to INR 4,00,000.

Those who complete the PhD in marketing have several employment options both domestically and overseas. Students can obtain employment in fields including marketing firms, management companies, MNCs, etc. as a brand manager, market research analyst, new product manager, teacher & lecturer, marketing communications leader, etc.

An average income of INR 3 lakhs to 8 lakhs is given to those with a PhD in marketing, however it may be greater depending on experience and other criteria.

Participants will learn how to analyse and assess contemporary models as they examine quantitative models in marketing literature. Students place a lot of emphasis on topics related to data collecting, measurement, and scalability in research.

Course Highlight of the course, Ph.D. in Marketing Management:

Why to do Ph.D. in Marketing Management?

The aspirations and objectives of each person will determine whether they pursue a PhD in marketing. The following are some advantages and rewards of enrolling in a PhD marketing degree programme:

•    As a result, you will be in charge of educating the following generation of marketers, including those who may pursue PhD degrees or professions in marketing. This is an exciting opportunity for students who are enthusiastic about marketing and imparting their knowledge to others.

•    This curriculum requires a significant time and financial commitment, but your perseverance will be rewarded when you select one of numerous professional choices.

•    In your role as a top-level marketing researcher, you will satisfy your natural curiosity about any marketing topic, such as target demographics, social influence, and consumer behaviour. In addition, as you conduct and publish research, you will have an impact on the decisions made by other researchers, marketers, consumers, and policymakers, advancing the field of marketing as a whole.

•    The research you do is less flexible with positions in this sector, but they often pay more than academic jobs.

•    A PhD marketing education can also prepare you for a research job in non-profit organisations, governmental organisations, and the commercial sector if you choose to concentrate on more sophisticated market research and survey analysis.

Eligibility Criteria for the course, Ph.D. in Marketing Management:

To enroll in a particular course, a student must meet specific requirements. The following qualifications apply to the PhD in Marketing program:-

•    Candidate must receive a minimum of 55%-60% of the total possible grades from any accredited university.

•    A Master's or MPhil in Marketing is required of the student.

•    The primary prerequisite for admission to this programme is having to meet cut-off scores on the entrance exam.

•    The pupils must also do well in the round of the short interview.

Skills Required for the course, Ph.D. in Marketing Management:

To develop in their jobs, PhD marketing graduates need a broad variety of complex and interpersonal abilities. Students can't always develop these abilities in the classroom. These are abilities that are only learned via repetition. In order to gather as much experience as they can, students should always attempt to venture outside of their comfort zone. These skills include the following:

•    Active learning 
•    Critical thinking 
•    Decision-making skills 
•    Communication skills 
•    Leadership 
•    Attention to detail 
•    Organising skills 

Admission Process for the course, Ph.D. in Marketing Management:

Depending on the policies and procedures of the relevant university, the PhD marketing admissions process may change. Depending on their performance in the master's programme, several universities admit students to their PhD marketing programmes. To admit qualified candidates, some of the best universities in India prefer to hold entrance exams.

•    First of all, candidate have to apply in the institute for the course he wanted to do. 
•    For the course there are different entrance exams like UGC NET, CSIR – UGC NET and JNUEE etc. 

•    After the examination result candidate have to go through to the interview round or in a group discussion.

•    After the interview process the next step in counselling or enrolment in the college.

•    For enrolment student have submit required documents as per the college guidelines or requirements. 
Admission process Based on Entrance for the course, Ph.D. in Marketing Management:

•    A login id will be generated for students once they have registered for the entrance exam by giving their email address, mobile number, and password.

•    Candidates must accurately complete the necessary data while creating their login id.

•    Candidates must upload all required documentation in this phase, including a photo, their signature, proof of identification, their certificates, their bachelor's and master's degrees, etc.

•    Students must submit the required documentation and pay the required application cost online.

•    The admission authorities will issue the admit cards to the qualified students based on the information given by the applicants.

•    Exam dates will be made public by various conducting authorities following the distribution of the admit card. To be admitted, candidates must take the entrance exam and pass it.

•    Results Announcement: In the last phase, admission authorities will announce the outcomes of the entrance exam they have taken.

•    The seats for the respective institutes will then be allocated to the successful candidates.

Admission process Based on Merit for the course, Ph.D. in Marketing Management:

With merit-based admissions, students are admitted to PhD Marketing programmes at institutions based on their senior secondary grades.

Entrance exams for Ph.D. in Marketing Management:

To be admitted to a PhD marketing program, candidates must take numerous entrance exams at the national and state levels. Some of these well-liked PhD entrance exams for marketing are listed below.

NET UGC:

This test is delivered by the National Testing Agency on behalf of the University Grants Commission. Candidates who meet the requirements are admitted to the various doctoral level courses. In colleges and universities, this test is also used to determine applicants' eligibility for JRF or Assistant Professor positions.

GATE:

The Indian Institute of Science and the IITs jointly administer the GATE test at the national level to choose applicants for PhD posts or lectureships at Indian universities and colleges.

Tips to prepare for the entrance exam of Ph.D. in Marketing Management:

•    The candidates will need to brush up on their knowledge of topics related to Marketing Management for the subject-specific paper.

•    Reading through significant subjects presented in post-graduation coursework will be very beneficial.

•    As was said above, candidates will need to spend a lot of time studying because they will be asked questions about both the specific area of study for the PhD programme and more broad issues.

•    The classification algorithm may be understood and the computer-based test can be mastered by practising sample test papers and taking practise exams.

•    The applicants might consult papers from prior years to determine the level of difficulty of the questions.

Tips to get admission in the college for the course, Ph.D. in Marketing Management:

•    Students are recommended to keep the following things in mind in order to gain admission to the best PhD Marketing college:

•    The college selects candidates using the appropriate admission examinations, followed by an interview.

•    The best way to find a decent college for a PhD in marketing is to take the UGC NET test. In certain institutions, the UGC NET is also an excellent way to apply.

•    There are a few private institutions that offer the programme, and they admit students based on how well they score in the appropriate admission exam, which is followed by a round of personal interviews.

•    Applicants should devote time and effort to the admission exam and be ready for a round of in-person interviews.

•    In order to impress the interview panel with their research proposal, they should be well-versed in their study topic.

•    Candidates must do well on the appropriate entrance examinations in order to be admitted to a reputable college for the PhD Marketing programme.

Top 20 colleges for the course, Ph.D. in Marketing Management:

Check out the list of top 20 colleges for the course Ph.D. in Marketing Management:

Syllabus to study for the course, Ph.D. in Marketing Management:

In first Semester:

•    Research Methodology
•    Theories in Consumer Behaviour
•    Advances in Retail Management
•    Marketing Models
•    Marketing Models

In second Semester:

•    Statistics
•    Supply Chain Management

•    Marketing and Public policy

•    Brand and Product Management
•    Reading Seminar in advertising management

Job Prospects and Career after the course, Ph.D. in Marketing Management:

A candidate can pick from a range of employment after earning a degree in this area. They will find it simple to get employment in the public sector, the commercial sector, and several other industries. Additionally, they have the option of working as a professor or lecturer at colleges or universities.

•    Marketing PhD holders look for jobs in a variety of industries as professors, brand managers, marketing managers, marketing executives, deputy managers, etc.

•    PhD holders in marketing can work at academic institutions as well as in senior research and development roles in business and other organisations.

Job Profiles for the course, Ph.D. in Marketing Management:

Assistant Manager:

A department, also known as an assistant manager, collaborates closely with the manager to create, organise, and schedule projects and programmes. Depending on where they work, deputy managers have different obligations or duties.

Marketing Director:

A marketing manager's day-to-day tasks include managing and coordinating marketing and creative staff, leading market research initiatives to determine the viability of current and existing products or services, and liaising with media outlets. A marketing manager's responsibilities include developing, implementing, and executing strategic marketing plans for an entire organisation or lines of business and brands within an organisation in order to attract potential customers and retain existing ones.

A fresh product manager:

The responsibilities of a product manager include identifying the research necessary to gather market data, recommending the nature and extent of current and future product lines after reviewing product requirements and specifications, and evaluating new product ideas as well as product or packaging changes.

Educator:

The duties of a lecturer and teacher include creating curricula and presenting course material, conducting research, fieldwork, and investigations, and writing up reports; publishing research; giving presentations; and networking with others in the field. A lecturer and teacher may also travel to other universities or academic settings to take part in learning opportunities and gain experience; attending committee, departmental, and faculty meetings; and providing instruction.

Brand Coordinator:

To drive the desired message for a company's service or product, a brand manager must develop and plan promotional efforts. They may be responsible for marketing campaigns, promotions, and advertising.

Benefits of doing the course, Ph.D. in Marketing Management:

Additionally, they offer opportunities for advertising and marketing specialists that work in a variety of sectors, such as professional, scientific, and technical services, manufacturing, wholesale trade, and retail trade.

•    Applicants who receive this Ph.D. in information technology are guaranteed a successful future in any of the aforementioned career paths.

•    Furthermore, they present prospects for advertising and marketing experts that operate in a range of industries, including manufacturing, wholesale trade, professional, scientific, and technical services, and retail trade.

Scope after doing Ph.D. in Marketing Management:

The highest educational degree one may obtain in the nation is a PhD, which is a doctoral level degree. After earning a PhD in marketing, most people don't continue their education.

•    Graduating students are promptly employed in high-paying job profiles and have high employability rates. Knowing this opens up endless possibilities for learning and knowledge.

•    They hold a variety of jobs, including those for brand managers, market research analysts, new product managers, teachers and lecturers, marketing executives, resident marketing executives, and marketing managers, among others.

•    After completing this degree, they are employed as teachers at colleges or universities, and they must pass the UGC-NET test in order to be hired as permanent lecturers.

•    After completing your PhD, you may be eligible for a position as a marketing lecturer and to teach in institutions with UGC scales.

•    In any comparable discipline, students may also choose to pursue a doctor of science degree. A person with a PhD in marketing may work for a variety of public and commercial companies after having sufficient expertise in the relevant subject.

Frequently asked Questions:

Question. Is a marketing PhD challenging?

Answer. The Ph.D. in marketing degree is difficult to complete because it involves a lot of research work, which takes time and patience. On the other hand, it offers many advantages, such as a high job profile and compensation package.

Question. What income range might be anticipated after completing the PhD in Marketing programme?

Answer. Depending on the position held after earning a PhD in marketing, salaries might range from INR 3 lakhs to INR 8 per annum.

Question. What would you accomplish with a marketing PhD?

Answer. Most PhDs in business-related fields will end up working as academics in academia. PhDs in economics and quantitative business approaches may have success finding employment in the financial sector.

Question. How beneficial is pursuing a PhD in marketing?

Answer. It is helpful if you want to pursue a career in academia, work in the field of education, or work as a consultant on research-related projects for marketing consulting companies.

What qualifications must a student possess in order to enroll in a PhD in Marketing programme?

To successfully complete the PhD in Marketing programme, a student must possess a variety of skills, including critical thinking, management skills, a practical approach, a solution-oriented mindset, etc.