Master of Business administration in Media Management from Amity University

MBA in Media Management from Amity University Eligibility:

To be eligible for the MBA in Media Management program at Amity University, candidates must meet the following criteria:

1.    Bachelor's Degree: Applicants must have a bachelor's degree in any discipline from a recognized university with a minimum of 50% marks.

2.    Entrance Exam: Candidates must appear for the Amity Written Test (AWT) and Personal Interview (PI). The AWT assesses the applicant's English language proficiency, general knowledge, and aptitude for management studies. The PI evaluates the applicant's communication skills, personality, and suitability for the program.

3.    Work Experience: Work experience is not mandatory, but candidates with work experience will be given preference during the selection process.

4.    English Language Proficiency: Applicants must have a good command of the English language. Non-native English speakers may be required to provide proof of English proficiency through tests like TOEFL or IELTS.

Note: Admission requirements may vary based on the specific program and campus. It is recommended to check the official website of Amity University for the most up-to-date and accurate information.

MBA in Media Management from Amity University Why to do?

There are several reasons why pursuing an MBA in Media Management at Amity University can be beneficial:

1.    Industry-Relevant Curriculum: The MBA in Media Management program at Amity University is designed to provide students with a strong foundation in general business and management principles, while also offering specialized knowledge in media and entertainment industry-specific areas like media laws, advertising, public relations, event management, film production, and digital media. This industry-relevant curriculum can help students develop the skills and knowledge required to succeed in the fast-paced and dynamic media industry.

2.    Career Opportunities: An MBA in Media Management from Amity University can open up several career opportunities in the media and entertainment industry. Graduates of this program can work in a variety of roles such as media planning, media buying, advertising, public relations, event management, film production, and digital media. They can work for media houses, advertising agencies, production houses, and other related companies.

3.    Networking Opportunities: Amity University has a large alumni network and offers various opportunities for students to network with industry professionals through guest lectures, workshops, internships, and other events. These networking opportunities can help students build valuable connections and gain insights into the media and entertainment industry.

4.    Academic Excellence: Amity University is a well-established and highly reputed institution known for its academic excellence, research-oriented curriculum, and state-of-the-art infrastructure. Pursuing an MBA in Media Management from Amity University can provide students with an excellent learning experience and help them develop critical thinking, problem-solving, and leadership skills.

Overall, pursuing an MBA in Media Management from Amity University can be a wise choice for those who are passionate about the media and entertainment industry and want to build a successful career in this field.

MBA in Media Management from Amity University Highlights:

Here are some of the key highlights of the MBA in Media Management program at Amity University in a tabular format:

Note: The above information is subject to change and may vary based on the specific program and campus. It is recommended to check the official website of Amity University for the most up-to-date and accurate information.

MBA in Media Management from Amity University Admission Process 2023:

The admission process for the MBA in Media Management program at Amity University in 2023 is likely to follow the steps outlined below:

1.    Online Application: Candidates need to fill the online application form available on the official website of Amity University.

2.    Eligibility Check: The eligibility of candidates will be checked based on their academic qualifications and work experience.

3.    Entrance Exam: Candidates must appear for the Amity Written Test (AWT) and Personal Interview (PI). The AWT assesses the applicant's English language proficiency, general knowledge, and aptitude for management studies. The PI evaluates the applicant's communication skills, personality, and suitability for the program.

4.    Selection Process: Candidates who clear the AWT and PI will be shortlisted for the selection process. The selection process may include group discussions, case studies, and other activities to assess the candidate's leadership skills, problem-solving abilities, and teamwork.

5.    Admission Offer: Candidates who successfully complete the selection process will receive an admission offer from Amity University.

6.    Acceptance and Fee Payment: Candidates who receive an admission offer must accept the offer and pay the fees within the specified deadline to confirm their admission.

Note: The admission process may vary based on the specific program and campus. It is recommended to check the official website of Amity University for the most up-to-date and accurate information regarding the admission process for the MBA in Media Management program in 2023.

MBA in Media Management from Amity University Syllabus:

The MBA in Media Management program at Amity University covers a wide range of subjects related to media and entertainment industry. The program curriculum is designed to provide students with a solid foundation in general management and business principles, along with specialized knowledge in areas specific to the media and entertainment industry. Here is an overview of the syllabus for the MBA in Media Management program at Amity University:

Semester 1:

• Management Process & Organizational Behaviour
• Managerial Economics
• Business Statistics & Analytics
• Financial & Management Accounting
• Marketing Management
• Business Communication

Semester 2:

• Human Resource Management
• Operations Management
• Business Research Methods
• Financial Management
• Legal Aspects of Business
• Media Laws & Regulations

Semester 3:

• Media Planning & Buying
• Advertising Management
• Public Relations & Corporate Communication
• Event Management
• Film Production & Direction
• Digital Media

Semester 4:

• Strategic Management
• Entrepreneurship & Innovation
• International Business
• Media Ethics & Governance
• Media & Entertainment Industry Trends
• Summer Internship Project

Note: The above syllabus is indicative and may vary based on the specific program and campus. It is recommended to check the official website of Amity University for the most up-to-date and accurate information regarding the syllabus for the MBA in Media Management program.

MBA in Media Management from Amity University Scope:

The MBA in Media Management program at Amity University provides students with a unique blend of business and media education. This program prepares graduates for various roles in the media and entertainment industry. Here are some of the career opportunities available to graduates of the MBA in Media Management program at Amity University:

1.    Media Planning and Buying: Graduates can work as media planners or buyers for advertising agencies, media houses, or media buying firms. They are responsible for identifying the best media channels for their clients' advertising campaigns and negotiating with media owners to secure the best rates.

2.    Advertising and Brand Management: Graduates can work as advertising and brand managers for companies in various industries. They are responsible for creating and executing advertising campaigns that promote the company's products or services and help build the company's brand.

3.    Public Relations and Corporate Communication: Graduates can work as public relations executives for companies or public relations agencies. They are responsible for managing the company's reputation and communicating with various stakeholders, including customers, employees, investors, and the media.

4.    Event Management: Graduates can work as event managers for companies, event management firms, or media houses. They are responsible for planning, organizing, and executing events, such as product launches, conferences, exhibitions, and concerts.

5.    Film Production: Graduates can work as film producers or directors for production houses or media houses. They are responsible for overseeing the production of films and ensuring that the films are completed on time and within budget.

6.    Digital Media: Graduates can work as digital media specialists for companies or digital media agencies. They are responsible for creating and executing digital media campaigns, including social media marketing, search engine optimization, and online advertising.

Overall, the MBA in Media Management program at Amity University prepares graduates for various roles in the media and entertainment industry, and the scope for career growth and advancement is vast.

MBA in Media Management from Amity University FAQ:

Here are some frequently asked questions (FAQ) regarding the MBA in Media Management program at Amity University:

Q: What is the duration of the MBA in Media Management program at Amity University?

A: The duration of the program is two years (four semesters).

Q: What is the eligibility criteria for the MBA in Media Management program at Amity University?

A: The candidate must have a Bachelor's degree (10+2+3) or an equivalent degree with a minimum of 50% aggregate marks. In addition, candidates with work experience in the media and entertainment industry will be given preference.

Q: What is the admission process for the MBA in Media Management program at Amity University?

A: The admission process includes an online application, an entrance exam (Amity Written Test - AWT), and a personal interview (PI). Shortlisted candidates will undergo a selection process, which may include group discussions and case studies.

Q: What is the course fee for the MBA in Media Management program at Amity University?

A: The course fee may vary based on the specific program and campus. It is recommended to check the official website of Amity University for the most up-to-date and accurate information regarding the course fee.

Q: What are the career opportunities available after completing the MBA in Media Management program at Amity University?

A: Graduates of the program can work in various roles in the media and entertainment industry, including media planning and buying, advertising and brand management, public relations and corporate communication, event management, film production, and digital media.

Q: Is there any scholarship available for the MBA in Media Management program at Amity University?

A: Yes, Amity University offers various scholarships based on academic performance, sports achievements, and financial need. It is recommended to check the official website of Amity University for the most up-to-date and accurate information regarding the scholarship programs available.