Master of Business Administration in Marketing Management from Sunrise University

MBA in Marketing Management from Sunrise University Eligibility:

The eligibility criteria for pursuing an MBA in Marketing Management from Sunrise University may vary depending on the program's specific requirements. However, here are the general eligibility criteria for most MBA programs in India:

• Applicants should have a bachelor's degree in any discipline from a recognized university with a minimum of 50% marks (45% for reserved categories).
• The candidate should have appeared for a national or state-level management entrance exam such as CAT, MAT, XAT, CMAT, or GMAT.
• Candidates who have work experience in marketing or related fields may have an advantage in the admission process.

Additionally, some universities may also conduct their entrance exams or group discussion and personal interview rounds as part of the admission process. Therefore, it is essential to check the specific eligibility criteria and admission process for MBA in Marketing Management from Sunrise University or any other institution you are interested in.

Why to do? MBA in Marketing Management from Sunrise University:

An MBA in Marketing Management from Sunrise University or any other reputed institution can be a good choice for individuals who want to pursue a career in marketing, advertising, or brand management. Here are some reasons why you may consider doing an MBA in Marketing Management:

1.    Career Growth: An MBA in Marketing Management can provide you with the knowledge, skills, and exposure required to advance your career in the field of marketing. The program's curriculum is designed to equip you with the latest marketing trends and practices, helping you develop an edge over your peers and climb the corporate ladder.

2.    Specialization: The program provides you with specialized knowledge in marketing management, which can help you develop a deeper understanding of the marketing function and make better strategic decisions. You can learn about various marketing channels, consumer behavior, branding, market research, and other related topics that are relevant in today's fast-paced business environment.

3.    Networking: Pursuing an MBA in Marketing Management can help you build a strong network of peers, faculty, and alumni who can offer you valuable insights, mentorship, and career opportunities. You can also attend industry events, guest lectures, and networking sessions to connect with industry leaders and gain exposure to the latest marketing trends.

4.    Entrepreneurship: An MBA in Marketing Management can also prepare you to become an entrepreneur by helping you develop the skills required to start and run your own business. You can learn about market research, product development, branding, and other essential aspects of entrepreneurship that can help you succeed in your business venture.

5.    Salary: MBA graduates in Marketing Management generally command higher salaries than their counterparts without an MBA degree. According to PayScale, the average salary for an MBA in Marketing Management in India is around INR 900,000 per annum.

However, it's essential to note that pursuing an MBA in Marketing Management requires a significant investment of time, effort, and money. Therefore, it's important to evaluate your career goals, financial situation, and personal circumstances before making a decision.

MBA in Marketing Management from Sunrise University Highlights:

Here are some key highlights of the MBA in Marketing Management program from Sunrise University:

It's important to note that the above information is indicative and subject to change. Please check with the university for the latest and accurate details on the MBA in Marketing Management program.

MBA in Marketing Management from Sunrise University Admission process 2023:

1.    Entrance Exam: The first step in the admission process is to appear for a national or state-level management entrance exam such as CAT, MAT, XAT, CMAT, or GMAT. The exam is designed to assess the candidate's aptitude, verbal ability, quantitative ability, and logical reasoning.

2.    Application Form: After the exam, candidates need to fill in the application form of the respective institute or university they want to apply for. The application form can be filled online or offline, depending on the institute's policy.

3.    Group Discussion and Personal Interview: Shortlisted candidates will be called for a group discussion and personal interview round. In the group discussion, candidates are given a topic, and they need to discuss it among themselves. In the personal interview, candidates will be asked questions related to their academics, work experience, and other relevant aspects.

4.    Final Selection: Based on the candidate's performance in the entrance exam, group discussion, and personal interview, the institute will release the final list of selected candidates. Selected candidates will be required to pay the admission fee and complete the admission formalities to confirm their seat.

It's important to note that the admission process and eligibility criteria may vary from institute to institute. Therefore, candidates are advised to check the specific details of the admission process and eligibility criteria for MBA in Marketing Management at Sunrise University or any other institute they are interested in.

MBA in Marketing Management from Sunrise University Syllabus:

Here is a general outline of the MBA in Marketing Management syllabus that may be offered at Sunrise University or any other similar institution:

Semester 1:

1.    Principles and Practices of Management

2.    Managerial Economics

3.    Financial Accounting and Analysis

4.    Business Communication and Soft Skills

5.    Business Mathematics and Statistics

6.    Organizational Behavior

7.    Computer Applications in Management

Semester 2:

1.    Marketing Management

2.    Human Resource Management

3.    Operations Management

4.    Financial Management

5.    Managerial Accounting and Analysis

6.    Research Methodology

7.    Business Environment and Ethics

Semester 3:

1.    Product Management

2.    Consumer Behavior

3.    Sales and Distribution Management

4.    Marketing Research

5.    Branding and Advertising

6.    Digital Marketing

7.    Elective 1 (e.g., Rural Marketing, Retail Management)

Semester 4:

1.    International Marketing

2.    Entrepreneurship Development

3.    Strategic Management

4.    Business Analytics

5.    Project Management

6.    Elective 2 (e.g., Services Marketing, E-commerce)

7.    Summer Internship Project

MBA in Marketing Management from Sunrise University Scope:

1.    Marketing Manager: A marketing manager is responsible for developing marketing strategies, planning and executing marketing campaigns, analyzing market trends, and managing a team of marketing professionals.

2.    Brand Manager: A brand manager is responsible for managing a brand's image, positioning, and messaging. They develop brand strategies, oversee product launches, and ensure brand consistency across all communication channels.

3.    Advertising Manager: An advertising manager is responsible for planning and executing advertising campaigns. They work closely with creative teams, media agencies, and clients to develop effective advertising messages and placements.

4.    Sales Manager: A sales manager is responsible for managing a sales team, setting sales targets, developing sales strategies, and ensuring customer satisfaction. They work closely with marketing teams to align sales and marketing goals.

5.    Product Manager: A product manager is responsible for managing the development, launch, and lifecycle of a product or product line. They work closely with cross-functional teams, including marketing, engineering, and design, to ensure product success.

6.    Market Research Analyst: A market research analyst is responsible for collecting and analyzing data to identify market trends, consumer behavior, and competitive intelligence. They provide insights to marketing and sales teams to inform decision-making.

7.    Digital Marketing Manager: A digital marketing manager is responsible for developing and executing digital marketing campaigns across various channels, such as social media, email, search engines, and display advertising.

Overall, an MBA in Marketing Management can equip graduates with the skills and knowledge necessary to pursue rewarding careers in the dynamic and exciting field of marketing. The scope of opportunities available can vary depending on the industry, location, and personal interests and strengths of the graduate.

MBA in Marketing Management from Sunrise University FAQ:

What is the duration of an MBA in Marketing Management program?

1.    The duration of an MBA in Marketing Management program is typically two years, divided into four semesters.

What is the eligibility criteria for an MBA in Marketing Management program?

2.                The eligibility criteria for an MBA in Marketing Management program may vary from institution to institution. Generally, candidates should have a bachelor's degree in any discipline from a recognized university with a minimum of 50% marks (45% for reserved categories). Some institutes may also require candidates to have a valid score in a national or state-level management entrance exam such as CAT, MAT, XAT, or CMAT.

What are the career opportunities after completing an MBA in Marketing Management program?

3.                MBA in Marketing Management graduates can pursue careers in various fields such as marketing, advertising, sales, brand management, market research, digital marketing, and more. The career opportunities available may vary depending on the industry, location, and personal interests and strengths of the graduate.

What is the fee structure for an MBA in Marketing Management program?

4.                The fee structure for an MBA in Marketing Management program may vary from institution to institution. Generally, the total fee for a two-year program can range from Rs. 2 lakhs to Rs. 20 lakhs or more, depending on the institute's reputation, infrastructure, faculty, and location.

Is an MBA in Marketing Management program suitable for candidates without a background in marketing?

5.                Yes, an MBA in Marketing Management program is suitable for candidates without a background in marketing. The program covers all the necessary topics and skills required to excel in the field of marketing, such as product management, branding, advertising, market research, digital marketing, and more. Candidates with diverse backgrounds can bring unique perspectives and insights to the program, which can be valuable in the marketing industry.