Approvals
Duration 2 years
Eligibility Bachelor's Degree: Applicants must have a Bachelor's degree from a recognized university or college. The degree can be in any discipline, although a business-related degree may be preferred.
Fee (Per Year) *

About Course

 

MBA in Marketing Management from Asian International university About:

 

Asian International University (AIU) is a private university located in Bangladesh that offers a Master of Business Administration (MBA) program in Marketing Management. The program is designed to equip students with the skills and knowledge necessary to succeed in the competitive field of marketing.

The MBA in Marketing Management program at AIU covers a broad range of topics related to marketing, including consumer behavior, market research, branding, advertising, sales management, and digital marketing. Students will also learn about management principles, finance, economics, and other business-related subjects.

The program is typically two years long, with the first year focusing on core business and marketing courses, and the second year allowing students to specialize in their area of interest. The curriculum is delivered through a combination of classroom lectures, case studies, group projects, and internships.

Upon completion of the program, graduates will have the skills and knowledge to pursue a variety of careers in marketing, such as marketing manager, brand manager, advertising executive, market researcher, or digital marketing specialist. They may also choose to pursue further education in marketing or related fields.

Overall, an MBA in Marketing Management from Asian International University can provide students with a strong foundation in marketing and business management, as well as the skills and experience needed to succeed in a variety of marketing-related careers.

MBA in Marketing Management from Asian International university About:

Master of Business Administration in Marketing Management from Asian International university About:

DURATION 2 years
APPROVALS
FEES
ELIGIBILITY Bachelor's Degree: Applicants must have a Bachelor's degree from a recognized university or college. The degree can be in any discipline, although a business-related degree may be preferred.

MBA in Marketing Management from Asian International university Eligibility:

 

To be eligible for the MBA in Marketing Management program at Asian International University (AIU), applicants must meet the following criteria:

  1. Bachelor's Degree: Applicants must have a Bachelor's degree from a recognized university or college. The degree can be in any discipline, although a business-related degree may be preferred.

  2. Minimum GPA: Applicants must have a minimum Grade Point Average (GPA) of 2.50 out of 4.00 in their Bachelor's degree program. Some programs may require a higher GPA.

  3. Work Experience: Some MBA programs at AIU may require applicants to have work experience in a relevant field. The amount of required work experience can vary by program.

  4. English Language Proficiency: Non-native English speakers may be required to demonstrate their proficiency in English by taking an English language proficiency test such as TOEFL or IELTS.

  5. Entrance Exam: Applicants may be required to take an entrance exam such as GMAT or GRE, depending on the program requirements.

It's important to note that eligibility requirements may vary by program and can change over time. Therefore, applicants should check with the university's admissions office for the most up-to-date eligibility requirements for the MBA in Marketing Management program at Asian International University.

 

MBA in Marketing Management from Asian International university why to do?

 

Pursuing an MBA in Marketing Management from Asian International University (AIU) can provide a range of benefits and opportunities, including:

  1. Career Advancement: An MBA in Marketing Management can equip students with the skills and knowledge needed to succeed in the competitive field of marketing. This can help students to advance their careers and take on leadership roles in marketing-related positions.

  2. Specialization: The MBA in Marketing Management program at AIU is designed to provide students with a deep understanding of marketing concepts and strategies. This specialization can give graduates a competitive edge in the job market and help them to stand out from other job applicants.

  3. Networking: MBA programs often provide opportunities for students to network with other professionals in their field. This can help students to build relationships with potential employers, mentors, and colleagues, which can be invaluable for career advancement.

  4. Practical Experience: The MBA in Marketing Management program at AIU typically includes hands-on projects, case studies, and internships, which can provide students with practical experience in marketing. This can help students to apply theoretical concepts to real-world situations and develop valuable skills.

  5. International Exposure: AIU is an international university, which means that students from all over the world can come together to study and learn. This can provide students with exposure to different cultures and perspectives, which can be valuable in today's globalized business environment.

Overall, pursuing an MBA in Marketing Management from Asian International University can provide students with a range of benefits, including career advancement, specialization, networking, practical experience, and international exposure.

 

MBA in Marketing Management from Asian International university Highlights tabular:

 

Here are some key highlights of the MBA in Marketing Management program from Asian International University (AIU):

Program Name

MBA in Marketing Management

Duration

2 years

Eligibility

Bachelor's degree from a recognized university or college; minimum GPA of 2.50 out of 4.00 in Bachelor's degree program; work experience may be required; English language proficiency test may be required

Curriculum

Covers a range of topics related to marketing, including consumer behavior, market research, branding, advertising, sales management, and digital marketing; also covers management principles, finance, economics, and other business-related subjects

Delivery Method

Classroom lectures, case studies, group projects, and internships

Career Opportunities

Marketing manager, brand manager, advertising executive, market researcher, digital marketing specialist, and other marketing-related careers

Benefits

Career advancement, specialization, networking opportunities, practical experience, and international exposure

Accreditation

Accredited by the University Grants Commission (UGC) of Bangladesh and recognized by the Ministry of Education, Government of Bangladesh

Location

Dhaka, Bangladesh

It's important to note that some of these details may vary based on the specific MBA in Marketing Management program offered by AIU.

 

MBA in Marketing Management from Asian International university Admission process 2023

 

The admission process for the MBA in Marketing Management program at Asian International University (AIU) typically involves the following steps:

  1. Check Eligibility: Applicants should first check the eligibility criteria for the program, including academic qualifications, work experience, English language proficiency, and any other requirements.

  2. Application Form: Applicants must complete the online application form available on the AIU website or obtain a physical copy of the form from the university's admission office.

  3. Submit Documents: Applicants must submit copies of their academic transcripts, certificates, work experience certificates (if applicable), English language proficiency test scores (if applicable), and any other required documents.

  4. Entrance Exam: Applicants may be required to take an entrance exam such as GMAT or GRE. The university will provide details on the specific exam requirements and registration process.

  5. Interview: Shortlisted candidates may be invited for an interview with the admission committee. The interview may be conducted in person or online.

  6. Admission Decision: The admission committee will review the application, exam scores, and interview performance, and make a decision on admission. Applicants will be notified of the admission decision via email or mail.

  7. Enrollment: Selected candidates must confirm their acceptance of the offer by paying the admission fee and completing the enrollment process before the deadline.

It's important to note that the admission process and requirements may vary based on the specific MBA in Marketing Management program offered by AIU. Therefore, applicants should check with the university's admission office for the most up-to-date information on the admission process and requirements for 2023.

 

MBA in Marketing Management from Asian International university syllabus:

 

The MBA in Marketing Management program at Asian International University (AIU) typically covers a range of subjects related to marketing, management, and business. Here is a sample syllabus for the program:

First Year:

Course Code

Course Title

MM 501

Marketing Management

MM 502

Consumer Behavior

MM 503

Marketing Research

MM 504

Brand Management

MM 505

Sales and Distribution Management

MM 506

Advertising Management

MM 507

Services Marketing

MM 508

Digital Marketing

MM 509

Retail Management

MM 510

International Marketing

MM 511

Business Communication

MM 512

Financial Accounting

MM 513

Managerial Economics

MM 514

Statistics for Business and Economics

MM 515

Organizational Behavior

Second Year:

Course Code

Course Title

MM 601

Strategic Management

MM 602

Product Management

MM 603

Pricing Strategies

MM 604

Supply Chain Management

MM 605

Sales Force Management

MM 606

Marketing Analytics

MM 607

E-commerce

MM 608

Public Relations

MM 609

Customer Relationship Management

MM 610

Entrepreneurship

MM 611

Human Resource Management

MM 612

Financial Management

MM 613

Operations Management

MM 614

Research Methodology

MM 615

Business Law

It's important to note that the actual syllabus may vary based on the specific MBA in Marketing Management program offered by AIU. Therefore, applicants should check with the university's admission office for the most up-to-date information on the syllabus for the program.

 

MBA in Marketing Management from Asian International university scope:

 

The MBA in Marketing Management program from Asian International University (AIU) offers a wide range of career opportunities for graduates. Some of the potential career paths for MBA in Marketing Management graduates from AIU include:

  1. Marketing Manager: Graduates with an MBA in Marketing Management can work as marketing managers, who are responsible for developing and implementing marketing strategies to promote products and services.

  2. Brand Manager: Brand managers are responsible for managing the brand image of a company and developing branding strategies that align with the company's goals. MBA in Marketing Management graduates can pursue careers as brand managers in various industries.

  3. Advertising Executive: Advertising executives are responsible for creating and managing advertising campaigns for companies. MBA in Marketing Management graduates can work in advertising agencies or in-house advertising departments of companies.

  4. Market Researcher: Market researchers are responsible for collecting and analyzing data about consumer behavior, market trends, and competitors. MBA in Marketing Management graduates can work as market researchers in various industries.

  5. Digital Marketing Specialist: With the increasing use of digital media in marketing, there is a growing demand for digital marketing specialists. MBA in Marketing Management graduates can pursue careers in digital marketing, which involves using digital channels such as social media, email, and mobile apps to promote products and services.

  6. Sales Manager: Sales managers are responsible for managing a company's sales team and developing strategies to increase sales revenue. MBA in Marketing Management graduates can work as sales managers in various industries.

Overall, the MBA in Marketing Management program from AIU can provide graduates with a strong foundation in marketing principles and practices, as well as broader business skills, making them well-equipped to pursue a variety of career paths in marketing and related fields.

 

MBA in Marketing Management from Asian International university FAQ:

 

Sure, here are some frequently asked questions about the MBA in Marketing Management program from Asian International University:

  1. What is the duration of the MBA in Marketing Management program at AIU?

The program duration is typically 2 years, which is divided into 4 semesters.

  1. Is the MBA in Marketing Management program at AIU recognized by the government?

Yes, AIU is a recognized and accredited university, and its MBA in Marketing Management program is approved by the University Grants Commission (UGC) of Bangladesh.

  1. Is work experience required for admission to the MBA in Marketing Management program at AIU?

While work experience is not always mandatory, it is preferred by many MBA programs, including AIU. However, the specific requirements may vary based on the program.

  1. Does AIU offer any scholarships or financial aid for the MBA in Marketing Management program?

Yes, AIU offers scholarships and financial aid to eligible students. The specific eligibility criteria, application process, and amount of scholarship may vary based on the program.

  1. What are the minimum English language proficiency requirements for admission to the MBA in Marketing Management program at AIU?

Applicants must have a minimum score of 6.0 on the International English Language Testing System (IELTS) or a minimum score of 550 on the Test of English as a Foreign Language (TOEFL) to be considered for admission. However, the specific requirements may vary based on the program.

  1. Can international students apply for the MBA in Marketing Management program at AIU?

Yes, international students are welcome to apply for the MBA in Marketing Management program at AIU. However, they must meet the eligibility criteria and other requirements set by the university.

  1. What is the application deadline for the MBA in Marketing Management program at AIU?

The application deadline may vary based on the program and year of admission. Applicants should check with the university's admission office for the most up-to-date information on the application deadline.

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