Master of Business Administration in Digital Marketing from Sikkim Skill University

Master of Business Administration in Digital Marketing from Sikkim Skill University
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Approvals UGC
Duration 2 years
Eligibility Bachelor's degree in relevant field with a minimum aggregate score of 55% from a recognised university
Fee (Per Year) INR 1 lakh to 3 LAKH*

About Course

MBA in Digital Marketing from Sikkim Skill University About:

Sikkim Skill University (SSU) is a Private university located in the state of Sikkim, India. It offers a range of undergraduate, postgraduate, and diploma courses in various fields, including management.

An MBA in Digital Marketing from Sikkim Skill University can provide students with a comprehensive understanding of the digital marketing landscape, including concepts such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and mobile marketing.

The program typically covers topics such as digital marketing strategy, digital analytics, consumer behavior, brand management, and e-commerce. Students also have the opportunity to develop their practical skills through projects and internships.

Overall, an MBA in Digital Marketing from Sikkim Skill University can equip students with the knowledge and skills needed to excel in the fast-paced world of digital marketing, and can open up a range of career opportunities in industries such as advertising, marketing, and e-commerce.

 

MBA in Digital Marketing from Sikkim Skill University

Master of Business Administration in Digital Marketing from Sikkim Skill University

DURATION 2 years
APPROVALS UGC
FEES INR 1 lakh to 3 LAKH
ELIGIBILITY Bachelor's degree in relevant field with a minimum aggregate score of 55% from a recognised university

MBA in Digital Marketing from Sikkim Skill University Eligibility:

To be eligible for an MBA in Digital Marketing from Sikkim Skill University, candidates must meet the following criteria:

1.    Bachelor's degree: Candidates must have completed a Bachelor's degree in any discipline from a recognized university.

2.    Minimum marks: Candidates must have obtained at least 50% marks in their Bachelor's degree (45% for SC/ST candidates).

3.    Entrance exam: Candidates must have appeared for an entrance exam such as CAT/MAT/XAT/CMAT/GMAT and obtained a valid score. Alternatively, the university may conduct its own entrance exam.

4.    Work experience: Some universities may require candidates to have relevant work experience in the field of marketing or digital marketing.

 

Why to do? MBA in Digital Marketing from Sikkim Skill University:

An MBA in Digital Marketing from Sikkim Skill University can offer several benefits to students, including:

1.    In-depth knowledge: The program can provide students with a comprehensive understanding of digital marketing concepts and strategies, including emerging trends and technologies, and can equip them with the skills needed to succeed in the field.

2.    Career opportunities: The digital marketing industry is growing rapidly, and an MBA in Digital Marketing can open up a range of career opportunities in areas such as advertising, marketing, e-commerce, and social media. Graduates can work in roles such as digital marketing manager, social media manager, SEO specialist, content strategist, and more.

3.    Practical experience: Many MBA programs in digital marketing incorporate practical components such as internships, projects, and case studies, giving students the opportunity to apply their knowledge in real-world scenarios and develop their practical skills.

4.    Networking: MBA programs typically provide opportunities for students to network with professionals in the industry, including guest speakers, alumni, and peers, which can help students build valuable connections and gain insights into the industry.

 

MBA in Digital Marketing from Sikkim Skill University Highlights:

 

Program Name

MBA in Digital Marketing

Duration

2 years (4 semesters)

Eligibility

Bachelor's degree in any discipline with a minimum of 50% marks (45% for SC/ST candidates) and a valid entrance exam score

Course Content

Digital Marketing Strategy, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing, Email Marketing, Mobile Marketing, Consumer Behavior, Digital Analytics, Brand Management, E-Commerce, etc.

Practical Experience

Internships, projects, and case studies

Career Opportunities

Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Strategist, etc.

Admission Process

Online application, Entrance Exam, Group Discussion/Personal Interview

Approvals

UGC

Location

Sikkim, India

 

MBA in Digital Marketing from Sikkim Skill University Admission process 2023:

The admission process for MBA in Digital Marketing from Sikkim Skill University may include the following steps:

1.    Online application: Interested candidates must fill out an online application form available on the university website.

2.    Entrance exam: Candidates must appear for an entrance exam such as CAT/MAT/XAT/CMAT/GMAT and obtain a valid score. Alternatively, the university may conduct its own entrance exam.

3.    Group Discussion/Personal Interview: Shortlisted candidates are invited for a Group Discussion and Personal Interview, which may be conducted online or in person. The purpose of these rounds is to assess the candidate's communication skills, analytical ability, and suitability for the program.

4.    Final Selection: The final selection is based on the candidate's performance in the entrance exam, Group Discussion, and Personal Interview, as well as their academic record and work experience (if applicable).

 

 

MBA in Digital Marketing from Sikkim Skill University syllabus:

The syllabus for MBA in Digital Marketing from Sikkim Skill University may include the following subjects and topics:

First Semester:

  • Management Concepts and Organizational Behaviour
  • Managerial Economics
  • Accounting and Finance for Managers
  • Marketing Management
  • Business Communication
  • IT for Managers

Second Semester:

  • Human Resource Management
  • Quantitative Techniques for Management
  • Operations Management
  • Research Methodology for Management
  • Business Environment and Ethics
  • Digital Marketing Strategy

Third Semester:

  • Digital Analytics
  • Consumer Behaviour and Brand Management
  • Social Media Marketing
  • E-commerce
  • SEO and SEM
  • Mobile Marketing

Fourth Semester:

  • International Marketing
  • Entrepreneurship and Innovation Management
  • Strategic Management
  • Project Management
  • Legal Aspects of Business
  • Internship/Project

It's important to note that the exact syllabus may vary depending on the university and program, and some elective courses may also be offered in the later semesters to allow students to specialize in areas such as content marketing, email marketing, and digital advertising.

 

 

MBA in Digital Marketing from Sikkim Skill University Scope:

 

 

Here are some potential career opportunities that students can pursue after completing this program:

1.    Digital Marketing ManaUniversity scope:

2.    ger: Digital Marketing Managers are responsible for developing and executing digital marketing strategies to increase brand awareness, drive traffic and generate leads. They oversee various digital marketing channels, such as social media, email, and search engine marketing.

3.    Social Media Manager: Social Media Managers create and implement social media strategies to build brand awareness, engage with audiences, and drive traffic to websites. They are responsible for managing social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

4.    SEO Specialist: Search Engine Optimization (SEO) Specialists optimize website content and structure to improve the website's ranking in search engine results pages. They use various SEO techniques such as keyword research, on-page optimization, and link building to improve website visibility and traffic.

5.    Content Strategist: Content Strategists are responsible for creating and implementing content strategies to engage audiences and drive traffic to websites. They work on creating content such as blogs, videos, social media posts, and infographics, ensuring that the content aligns with the brand's overall marketing strategy.

6.    Email Marketing Manager: Email Marketing Managers create and implement email marketing campaigns to engage with customers, build brand loyalty, and drive conversions. They are responsible for managing email marketing platforms and creating email marketing campaigns that align with the overall marketing strategy.

7.    Digital Advertising Manager: Digital Advertising Managers develop and execute online advertising campaigns across various platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads. They are responsible for tracking and analyzing campaign performance and optimizing campaigns to achieve better results.

Overall, an MBA in Digital Marketing from Sikkim Skill University can equip students with the skills, knowledge, and practical experience needed to succeed in various digital marketing roles, and can provide them with a competitive edge in the industry.

 

MBA in Digital Marketing from Sikkim Skill University FAQ:

Q: What is the duration of the MBA in Digital Marketing program at Sikkim Skill University?

A: The duration of the MBA in Digital Marketing program at Sikkim Skill University is two years, comprising of four semesters.

Q: What is the eligibility criteria for admission to the MBA in Digital Marketing program at Sikkim Skill University?

A: The eligibility criteria for admission to the MBA in Digital Marketing program at Sikkim Skill University is a bachelor's degree in any discipline from a recognized university with a minimum of 50% aggregate marks.

Q: What is the admission process for the MBA in Digital Marketing program at Sikkim Skill University?

A: The admission process for the MBA in Digital Marketing program at Sikkim Skill University may include an entrance exam, Group Discussion, and Personal Interview. Candidates must obtain a valid score in CAT/MAT/XAT/CMAT/GMAT or any other equivalent entrance exam.

Q: What are the career opportunities after completing an MBA in Digital Marketing from Sikkim Skill University?

A: After completing an MBA in Digital Marketing from Sikkim Skill University, graduates can pursue careers as Digital Marketing Managers, Social Media Managers, SEO Specialists, Content Strategists, Email Marketing Managers, Digital Advertising Managers, etc.

Q: Does Sikkim Skill University offer any scholarship programs for the MBA in Digital Marketing program?

A: Yes, Sikkim Skill University offers various scholarship programs for students, including merit-based scholarships and scholarships for economically weaker sections of the society. Students can visit the university's website or contact the admissions office for more information on available scholarship programs.

Q: What is the fee structure for the MBA in Digital Marketing program at Sikkim Skill University?

A: The fee structure for the MBA in Digital Marketing program at Sikkim Skill University may vary depending on the university and program. Students can visit the university's website or contact the admissions office for more information on the fee structure for the upcoming academic session

 

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