Master of Business Administration in Digital Marketing from Amity University

MBA in Digital Marketing from Amity University Eligibility:

The eligibility criteria for the MBA in Digital Marketing program offered by Amity University are as follows:

1.    Candidates must have a bachelor's degree from a recognized university in any discipline with a minimum aggregate of 50% marks.

2.    Applicants who are appearing for their final year of bachelor's degree or equivalent examination are also eligible to apply, subject to their results being declared by a specific date.

3.    Candidates with a valid score in GMAT/CAT/NMAT/XAT/MAT/CMAT/ATMA are also eligible to apply.

4.    English language proficiency is also required for non-native English speakers. They may be required to provide TOEFL/IELTS scores.

Note that the eligibility criteria may vary slightly based on the specific requirements of the program, and interested candidates are advised to check the official website or contact the university for further information.

MBA in Digital Marketing from Amity University Why to do?

There are several reasons why pursuing an MBA in Digital Marketing from Amity University can be a smart choice:

1.    High demand for digital marketing professionals: With the increasing use of digital channels for marketing, there is a high demand for skilled digital marketing professionals. An MBA in Digital Marketing equips students with the knowledge and skills required to excel in this field.

2.    Specialized knowledge: The MBA in Digital Marketing program offered by Amity University provides students with specialized knowledge in various aspects of digital marketing, such as social media marketing, search engine optimization, and mobile marketing. This knowledge can be valuable in pursuing a career in digital marketing.

3.    Networking opportunities: The program offers students the opportunity to network with industry experts and fellow students, which can be valuable for building relationships and exploring job opportunities in the field.

4.    Career advancement: An MBA in Digital Marketing can provide graduates with opportunities for career advancement, such as higher salaries and leadership roles.

5.    Practical experience: The program includes practical assignments and projects, allowing students to apply their knowledge to real-world scenarios and gain practical experience in the field.

Overall, an MBA in Digital Marketing from Amity University can help students gain the knowledge and skills they need to succeed in the field of digital marketing, which is becoming increasingly important in today's business world.

MBA in Digital Marketing from Amity University Highlights:

Here are the highlights of the MBA in Digital Marketing program offered by Amity University, presented in tabular form for convenience:

Note that the information presented above is subject to change and interested candidates are advised to check the official website or contact the university for the latest and most accurate information.

MBA in Digital Marketing from Amity University Admission Process 2023:

The admission process for the MBA in Digital Marketing program at Amity University typically follows the steps outlined below:

1.    Online Application: Interested candidates can apply online by visiting the official website of Amity University and filling out the application form. They will need to provide their personal details, educational qualifications, and other relevant information.

2.    Entrance Exam: Candidates are required to take one of the qualifying entrance exams, such as GMAT/CAT/NMAT/XAT/MAT/CMAT/ATMA. They must submit their scorecard along with the application form.

3.    Group Discussion/Personal Interview: Shortlisted candidates will be invited to participate in a group discussion and personal interview round. This round aims to assess the candidate's communication skills, critical thinking, and problem-solving abilities.

4.    Admission Offer: Based on the candidate's performance in the entrance exam, group discussion, and personal interview, an admission offer will be made. Candidates who are selected for admission will receive an admission letter, which they will need to accept to confirm their enrollment.

5.    Payment of Fees: Once the candidate accepts the admission offer, they will be required to pay the fees for the program to confirm their seat. The payment can be made online or through other modes of payment accepted by the university.

Note that the admission process and eligibility criteria may vary slightly from year to year, and interested candidates are advised to check the official website or contact the university for the latest and most accurate information.

MBA in Digital Marketing from Amity University Syllabus:

The MBA in Digital Marketing program offered by Amity University covers a range of topics related to digital marketing and business management. The syllabus for the program is designed to provide students with a comprehensive understanding of the various aspects of digital marketing. Here is a sample syllabus for the program:

Semester 1:

• Principles of Management
• Managerial Economics
• Financial Accounting and Analysis
• Marketing Management
• Organizational Behaviour
• Business Communication
• Quantitative Techniques

Semester 2:

• Human Resource Management
• Financial Management
• Operations Management
• Management Information Systems
• Business Research Methods
• Consumer Behaviour
• Digital Marketing: An Introduction

Semester 3:

• Product and Brand Management
• Market Research
• Social Media Marketing
• Search Engine Optimization
• Mobile Marketing
• Digital Analytics
• Digital Advertising

Semester 4:

• E-Commerce Management
• Digital Marketing Strategy
• Customer Relationship Management
• International Marketing
• Entrepreneurship and Innovation
• Project Management
• Corporate Social Responsibility

Note that the syllabus may be subject to change and may vary slightly based on the specific requirements of the program. Interested candidates are advised to check the official website or contact the university for the latest and most accurate information.

MBA in Digital Marketing from Amity University  Scope:

The MBA in Digital Marketing program offered by Amity University is designed to prepare students for a career in the rapidly growing field of digital marketing. With the increasing shift towards digital technologies and online platforms, the demand for professionals with specialized skills in digital marketing is on the rise. Here are some of the career opportunities available for graduates of the program:

1.    Marketing Manager: Digital marketing managers are responsible for developing and implementing digital marketing strategies to promote products and services online. They work closely with other teams to ensure that all aspects of the marketing campaign are aligned and delivering results.

2.    Social Media Specialist: Social media specialists are responsible for managing social media accounts and creating content to engage with customers online. They develop and implement social media strategies and monitor and analyze social media metrics to measure the success of campaigns.

3.    SEO Analyst: Search engine optimization (SEO) analysts are responsible for optimizing websites and content to improve their rankings in search engine results pages (SERPs). They conduct keyword research, analyze website traffic, and develop strategies to improve search engine rankings.

4.    Digital Marketing Consultant: Digital marketing consultants work with businesses to develop and implement digital marketing strategies. They provide advice and recommendations on how to improve online presence and increase engagement with customers.

5.    E-commerce Manager: E-commerce managers are responsible for managing online stores and e-commerce platforms. They develop and implement e-commerce strategies to increase sales and improve customer experience.

Overall, graduates of the MBA in Digital Marketing program from Amity University can expect to find career opportunities in a range of industries and sectors, including retail, e-commerce, healthcare, hospitality, and more. They can also explore entrepreneurship and start their own digital marketing agencies or consulting firms.

MBA in Digital Marketing from Amity University FAQ:

Here are some frequently asked questions (FAQs) about the MBA in Digital Marketing program offered by Amity University:

Q: What is the duration of the MBA in Digital Marketing program?

A: The duration of the program is typically two years.

Q: What is the eligibility criteria for admission to the program?

A: The eligibility criteria vary depending on the program and may include a bachelor's degree in any discipline with a minimum aggregate of 50%, along with a qualifying score in one of the accepted entrance exams.

Q: Is work experience required to apply for the program?

A: No, work experience is not mandatory, but some programs may prefer candidates with relevant work experience.

Q: What is the admission process for the program?

A: The admission process typically involves an online application, a qualifying entrance exam, a group discussion, and a personal interview.

Q: What is the fee structure for the program?

A: The fee structure for the program varies depending on the program and may be subject to change.

Q: What are the career opportunities after completing the program?

A: Graduates of the program can pursue careers in digital marketing, social media marketing, SEO analysis, e-commerce management, digital marketing consulting, and more.

Q: Does the program offer any practical training or internships?

A: Yes, some programs may offer practical training or internships to provide students with hands-on experience in digital marketing.

Q: What is the syllabus for the program?

A: The syllabus for the program covers a range of topics related to digital marketing, including marketing management, digital marketing strategy, social media marketing, SEO analysis, and more.