Master of Business Administration in Advertising & PR from Amity University

MBA in Advertising & PR from Amity University Eligibility:

To be eligible for the MBA in Advertising and PR program at Amity University, candidates must meet the following criteria:

1.    Bachelor's degree: Candidates must have a bachelor's degree from a recognized university with a minimum of 50% aggregate marks.

2.    Entrance exam: Candidates must appear for the Amity Common Admission Test (ACAT) or any other national level MBA entrance exam such as CAT, MAT, XAT, GMAT, CMAT, or NMAT. The university also accepts scores of other international exams like TOEFL, IELTS, and SAT.

3.    Work experience (Optional): Work experience is not mandatory for admission, but candidates with relevant work experience may have an advantage during the selection process.

4.    English proficiency: Candidates must have proficiency in English. In case of non-native speakers, they may be required to take the IELTS or TOEFL exam to demonstrate their English language proficiency.

5.    Personal interview: Shortlisted candidates are invited for a personal interview, which is conducted by the university's admission committee.

Note that the eligibility criteria may vary depending on the university's admission policies and regulations. It is recommended that candidates refer to the university's official website or prospectus for detailed information regarding eligibility criteria, selection process, and admission requirements.

MBA in Advertising & PR from Amity University Why to do?

There are several reasons why pursuing an MBA in Advertising and Public Relations from Amity University could be a good choice:

1.    Career prospects: An MBA in Advertising and PR from Amity University can prepare students for a wide range of careers in the advertising, public relations, and media industries. Graduates can pursue careers in advertising agencies, public relations firms, corporate communications departments, event management companies, and more.

2.    Specialized knowledge: The MBA program provides specialized knowledge and skills in advertising and public relations, including media planning, brand management, crisis communication, and stakeholder engagement, among others. This can give graduates a competitive advantage in the job market and help them excel in their careers.

3.    Practical learning: The program offers opportunities for hands-on learning through case studies, internships, and industry projects. This can help students develop practical skills and gain real-world experience, which can be valuable in their future careers.

4.    Industry exposure: The program includes guest lectures and workshops by industry experts, which can give students exposure to current trends and best practices in the advertising and PR industry. This can help students stay updated with the latest developments in the industry and develop a professional network.

5.    Personal and professional development: The MBA program at Amity University is designed to develop students' personal and professional skills, including communication, leadership, problem-solving, and decision-making. This can help students become well-rounded professionals who are equipped to succeed in a dynamic and competitive business environment.

Overall, an MBA in Advertising and Public Relations from Amity University can provide students with a strong foundation in the field and prepare them for rewarding and challenging careers in the advertising and PR industry.

MBA in Advertising & PR from Amity University Highlights:

Here are the key highlights of the MBA in Advertising and Public Relations program from Amity University:

Note: The information provided here is indicative and subject to change. Students are advised to refer to the university's official website or prospectus for the latest and accurate information.

MBA in Advertising & PR from Amity University Admission Process 2023:

The admission process for the MBA in Advertising and Public Relations program at Amity University is as follows:

1.    Online Application: Candidates can apply online on the official website of Amity University or obtain the application form from the designated admission centers.

2.    Eligibility Criteria: Candidates must ensure that they meet the eligibility criteria for the program. They must have a bachelor's degree from a recognized university with a minimum of 50% aggregate marks and qualifying score in ACAT or any other national level MBA entrance exam.

3.    Submission of Documents: Candidates must submit the following documents along with the application form:

·         Mark sheets of Class X, XII, and graduation

·         Scorecard of ACAT or any other national level MBA entrance exam

·         Transfer certificate

·         Migration certificate (if applicable)

·         Passport-size photograph

                        Personal Interview: Shortlisted candidates will be invited for a personal interview, which will be conducted by the university's admission committee. The interview will assess the candidate's communication skills, academic background, work experience (if any), and overall suitability for the program.

                        Admission Offer: Selected candidates will receive an admission offer, which will include details of the program, fees, and other relevant information. Candidates must confirm their admission by paying the fees within the stipulated time.

Note that the admission process may vary depending on the university's admission policies and regulations. It is recommended that candidates refer to the university's official website or prospectus for detailed information regarding the admission process and requirements.

MBA in Advertising & PR from Amity University Syllabus:

Here is a general outline of the syllabus for the MBA in Advertising and Public Relations program at Amity University. Please note that the actual syllabus may vary depending on the university's policies and may be subject to change:

Semester 1:

• Management Functions and Behaviour
• Business Communication and Etiquette
• Accounting for Managers
• Business Statistics
• Marketing Management
• Information Technology for Managers

Semester 2:

• Managerial Economics
• Financial Management
• Human Resource Management
• Operations Management
• Advertising Management
• Media Planning and Buying

Semester 3:

• Creative Development and Execution
• Brand Management
• Public Relations Management
• Crisis Communication
• Event Management
• Sales Promotion and Direct Marketing

Semester 4:

• International Marketing
• Legal Aspects of Business
• Consumer Behaviour
• Corporate Governance and Business Ethics
• Entrepreneurship Development
• Project Work

In addition to the core courses, students may also have the opportunity to choose from elective courses, such as Digital Marketing, Integrated Marketing Communication, Celebrity Management, Corporate Social Responsibility, and more. The program may also include industry projects, case studies, guest lectures, and workshops by industry experts to provide students with practical knowledge and exposure to the advertising and PR industry.

MBA in Advertising & PR from Amity University Scope:

The scope of the MBA in Advertising and Public Relations program from Amity University is vast and varied. Graduates of the program can pursue a range of career opportunities in the advertising, PR, and media industries. Some of the job roles that are available to graduates include:

1.    Advertising Executive: Advertising executives work in advertising agencies and are responsible for creating and executing advertising campaigns for clients. They work closely with creative teams to develop creative concepts, oversee media planning and buying, and ensure that the campaign objectives are met.

2.    Public Relations Manager: Public relations managers work in PR agencies, corporate communication departments, or non-profit organizations. They are responsible for building and maintaining relationships with stakeholders, managing media relations, and developing and executing PR strategies to enhance the organization's reputation.

3.    Media Planner: Media planners work in advertising agencies and are responsible for identifying the most effective media channels to reach the target audience. They analyze data and research to determine the best media mix for the advertising campaign and work closely with the creative team to ensure that the campaign message is conveyed effectively.

4.    Event Manager: Event managers work in event management companies and are responsible for planning and executing events such as product launches, conferences, and exhibitions. They manage budgets, coordinate with vendors and suppliers, and ensure that the event is executed seamlessly.

5.    Brand Manager: Brand managers work in marketing departments and are responsible for developing and managing the brand strategy for a product or service. They conduct market research, develop marketing plans, and work with creative teams to develop brand communication and advertising campaigns.

6.    Digital Marketing Manager: Digital marketing managers work in digital marketing agencies or in-house marketing departments and are responsible for developing and executing digital marketing strategies to promote products or services. They oversee website development, social media marketing, email marketing, and search engine optimization.

These are just some of the career opportunities that are available to graduates of the MBA in Advertising and Public Relations program from Amity University. The program provides students with the knowledge, skills, and practical experience required to succeed in the dynamic and fast-paced advertising and PR industry.

MBA in Advertising & PR from Amity University FAQ:

Here are some frequently asked questions (FAQs) about the MBA in Advertising and Public Relations program from Amity University:

Q: What is the duration of the MBA in Advertising and Public Relations program at Amity University?

A: The program is typically two years long, consisting of four semesters.

Q: What is the eligibility criteria for the MBA in Advertising and Public Relations program at Amity University?

A: Candidates must have a bachelor's degree from a recognized university with a minimum of 50% aggregate marks and a qualifying score in ACAT or any other national level MBA entrance exam.

Q: What is the fee structure for the MBA in Advertising and Public Relations program at Amity University?

A: The fee structure may vary depending on the university's policies and regulations. Candidates are advised to refer to the university's official website or prospectus for detailed information regarding the fee structure.

Q: What are the job prospects after completing the MBA in Advertising and Public Relations program from Amity University?

A: Graduates of the program can pursue a range of career opportunities in the advertising, PR, and media industries, including job roles such as advertising executive, public relations manager, media planner, event manager, brand manager, and digital marketing manager.

Q: Is there any scholarship available for the MBA in Advertising and Public Relations program at Amity University?

A: Yes, Amity University offers various scholarships and financial assistance schemes to deserving students based on their academic performance, sports achievements, and other criteria. Candidates are advised to refer to the university's official website or prospectus for detailed information regarding the scholarship and financial assistance schemes.

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